We’ve been thinking about something simple, but profound. The old way: “create a world in which…” The new way: “capture a world in which…” We’ve been thinking a lot lately about this concept of blending scripted episodic television with zero footprint production. We’re meeting with some people here in New York in May to figure … Read more
As mentioned in Cynopsis Digital, here are the top sites adults used to view video content online in 2006, from Piper Jaffray. The numbers represent the percentage of respondents who said they viewed video on these sites: YouTube 43.5% TV Network Sites 41% Google Video 26.5% MSN Video 24.5% Yahoo! Video 22% MySpace 16.5% AOL … Read more
We’re seeing more and more of “online companion series” — webisodes that take over where their TV counterparts end. Ghost Whisperer is doing this on CBS’ Innertube (among others). Typically, the weekly webisodes are sponsored by a company and feature a storyline that’s similar to their TV counterpart but slightly different, probably a bit more … Read more